It may sound obvious, but brand naming is one of the first (and most important) steps into launching your brand and business. In our extensive experience with brands, we’ve seen it all! So, we’re here to recap some of the most famous names and some do’s and don'ts of naming that you should definitely consider. Let’s get started:

  1. Invest time and thought into the perfect name

Naming your brand is one huge decision that involves developing unique concepts, and should take into account more than just the obvious. In the competitive landscape we live in, your brand should be able to stand out from the crowd and portray your product or service accordingly.

  1. Brainstorm on a name, or invest in a naming session

Brainstorming is a great place to start mapping out some great names and rationales behind it. Out of ideas? Investing in a professional strategic naming session can also help elevate and build up your ideas from a professional perspective. In a session with branding professionals, you can have a participative approach for naming your brand.

Providing a brief about the product or service history, doing group brainstorming exercises and research, you can obtain a guaranteed unique and informed decision for a name.

  1. Research precedents and make sure your brand is non-existent: learn your differentiators!

Naming your brand involves research, not only etymological or historical, but also about your competitors, industry leaders, and product categories. Learning what your brand is bringing to the table that differentiates it from similar products or brands is a major key. Invest time and energy on defining your brand, because it will definitely generate a better result.

  1. Get acquainted with name types!

Some of the most popular names are:

  • Founders - Named directly after their founder(s), if it’s a family based brand, having the founder’s name is a viable choice for recognition. Note: these can require a lot of positioning if the family name is not as famous on its own.
  • Lexical - These names are heavily based on sound, memorability, and altering known words. They thrive on misspelled words or modifications that result in clever branding.
  • Evocative - Evocative names do just that! Evoking feelings, profound meaning, use of metaphors, and bring a possibility for several dimensions in terms of product and positioning.
  • Invented - Creating a name from scratch, something that doesn’t exist, and is purely a result of your imagination. These names have the meaning you assign to them and branding will define that.
  • Descriptive - A name that evidently refers to your product or service. Descriptive names are come-as-you-are approachable and with the right efforts can thrive and build great recognition and awareness, as well as helping communicate the brand story correctly. These names tend to be less creative and harder to register.

Want to know more? Check out our Muuaaa TipZzZ episode on Naming on our Instagram page! Our Founders Celina Nogueras and Miguel Miranda answer the most pressing questions about naming your brand like:

  1. Choose a name a that evokes a feeling
  2. Aim for easy short or catchy. Be creative!
  3. More than one language as an added value is definitely recommended

EXTRA TIP: Remember you can always refresh your brand by rebranding it, but it’s very unlikely and difficult to be able to change your brand’s name successfully.

Finding the right name didn’t pose much of a challenge until now! Learning about the process can surely help you come to a meaningful and informed decision for a brand name that cannot and should not be changed. It is a commitment not to be taken lightly! With these tools, your brand name can thrive and embody your product’s story.  

At Muuaaa, we help brands optimize their online presence through branding, marketing, and retail architecture. Contact us at to learn how we can build your brand’s omnichannel.